Shifting their focus from businesses to end users, Cisco must undergo a fundamental transformation. Being a large company (63,756 employees and USD 36.117 billion revenue) this demands a lot of courage and foresight, especially in the fast changing communication industry.

Their advertising agency Ogilvy approached us through Unit9 to commission a case study exploring the technical possibilities of devices and interfaces by the year 2014. In the resulting paper we drew up the design, technological possibilities and appliance of such a future device, but also strongly considered the human factor while doing so.