Hermès — Etter Studio was responsible for the interactive direction for the launch of eight new silk ties by French high fashion house Hermès.
Explore the interactive world of 8 Ties:
hermes.com/8ties
Navigation
USB
Music
Tie Selector
Recycling
Chip
Architekt
Statement
Together with Winkreative, founded by Tyler Brûlé (Wallpaper*, Monocle), and our representative Unit9, we have created the interactive world of Eight Ties for the French high fashion house Hermès – a world full of patterns, shapes and colours. The theme of the new tie collection was the world around retro computing, an exciting time of 8-bit sounds and colorful computer graphics.

Winkreative conceived a beautiful print catalog which went out at the same time as the interactive campaign went live. We took parts of the catalogue for the interactive version and hand-crafted other parts by frame-by-frame computer animations.

We used a rather outdated technology (Flash 8) to produce the campaign. This wasn't a clever conscious decision to fit the theme, we had no other choice since we needed to make it compatible with Hermès' existing website.

Owing to our skilled developers (Tech Lead by Daniele Pelagatti, Unit9 Florence) and the open-mindness of the design heroes from Winkreative we managed to pull it off regardless – while staying in budget and schedule – just as usual.

ROLE
Interactive Direction
BRAND
Hermès
AGENCY
Winkreative, London
PRODUCTION
Unit9, London
PUBLISHED
September 2012
© All Rights by Etter Studio Ltd, Zurich