is a Zurich based company, render architectural blue prints
into beautiful atmospheric visualisations of how the buildings will look once built.
The high quality of their work ensured the rapid success and growth of the business and
accordingly they commissioned Etter Studio to develop a new, more distinguished identity
While working on this we realized that the visualisations Nightnurse Images
are extremely diverse in look and feel – their clients are different architecture
studios with different tastes. The expertise of Nightnurse Images
is to capture this
diversity in each visualisation.
For us though, this meant creating their identity was a bit of a struggle. On one hand we
needed a clear logo mark that distinguishes itself from others specifically since the
visual language of the rendered photos is variable.
On the other hand it had to be subtle enough not to interfere with the mood of each
Therefore we decided to create a clearly defined logo type, rough edges and a unique shape.
At the same time we limited the colour use to gray tones in order to respect the mood of
each architecture visualisation.
Additionally, as their work revolves around transforming 2D drawings into 3D, we extended the three-dimensional
feel into the logo type. And so it came about.