Reebok — When sports apparel maker Reebok decided to embrace the world-wide web,
they asked us to direct a short movie manifesting their digital strategy.
US shoemaker Reebok
is transforming. Before working with us it
followed the common practice of the sport apparel industry, have a website where customers can browse,
modify and purchase products. Then they decided that they want to be pioneering the digital field and
become a more interactive brand. Reebok approached us via Unit9
help communicate its new identity.
In collaboration with Canadian writer Matt Prins
we wrote a four minute script, analysing the
relationship of the apparel industry and the internet, as well as Reebok's new strategy. The script then
was narrated by Deborah Finlay
by the fantastic London based animation studio; Mainframe
Sound studio Zzyzx
was responsible for composing and sound engineering.
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