Reebok — When sports apparel maker Reebok decided to embrace the world-wide web, they asked us to direct a short movie manifesting their digital strategy.
Reebok Website
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US shoemaker Reebok is transforming. Before working with us it followed the common practice of the sport apparel industry, have a website where customers can browse, modify and purchase products. Then they decided that they want to be pioneering the digital field and become a more interactive brand. Reebok approached us via Unit9 to help communicate its new identity.

In collaboration with Canadian writer Matt Prins we wrote a four minute script, analysing the relationship of the apparel industry and the internet, as well as Reebok's new strategy. The script then was narrated by Deborah Finlay and visualised by the fantastic London based animation studio; Mainframe. Sound studio Zzyzx was responsible for composing and sound engineering.

ROLE
Writing, Direction
BRAND
Reebok, Canton
PRODUCTION
Unit9, London
PUBLISHED
May 2008
© All Rights by Etter Studio Ltd, Zurich